Hnub Creative Co. is owned and operated by Esha Lee, a North Carolina based photographer. She envisioned taking her self-run business to include other creative services in the wedding industry. To get ready for this change, she was looking to update her name, logo, and branding to appeal to her audience. Hnub pronounced “new,” means “day” in Hmong. The logo is a play off of the sun and a traditional Hmong motif.